Ram Trucks

Ram Trucks

Ram Trucks USA

 

Established
2010; 7 years ago
Founder
-

Headquarters
Auburn Hills, Michigan, U.S.

 

Ram Trucks, stylized as RAM previously known as the Ram Truck Division. It is a United States-based brand of light to mid-weight commercial vehicles. It was founded in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. The key people of the company are Michael Manley (Head of Global Jeep & Ram Brands) and James C. Morrison (Head of Ram North America). It is headquartered Auburn Hills, Michigan, U.S. (Administration, Research & Design) and Saltillo, Coahuila, Mexico (Production & Engineering). It was spun-off from Dodge marque, using the name of the popular Dodge Ram line of trucks. Ram Trucks' logo was originally Dodge's logo.

 

Background

Ram Trucks was founded as a division of Chrysler in 2010, as a spin-off from the Dodge brand. It was using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style. The Ram brand was created following Chrysler's acquirement by Italian automaker Fiat S.p.A. The plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This began in the 2009 calendar year.

Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America in August 2014. It was declared that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986. He had previously been a director for the Dodge brand. The Ram brand logo features the head of a ram, formerly the logo used by Dodge.

 

Trucks

From 1927 to 1928, all trucks manufactured by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.

 

Current

  • Ram 700 (2014–present, Mexico only)
  • Ram 1200 (2016–present, Middle East only)
  • Ram Pickup (1500, 2500, 3500, 4500, and 5500) (1981–present)
  • ProMaster (Van 1500, Van 2500, Van 3500, and Chassis/cutaway Cab) (2013–present)
  • ProMaster City (2014–present)
  • ProMaster Rapid (2017–present, Mexico only)

 

Former

  • Dakota (1987–2011)
  • Cargo Van (C/V) (2012–2015)

 

Production

Ram utilizes three facilities, two in North America and one in Europe, for the production of its vehicles.

 

Warren Truck Assembly, Warren, Michigan, United States

First opened in 1938. The facility has manufactured trucks for Dodge and Ram for over 70 years. Near the plant, there are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series.

The following models are currently assembled at the plant:

Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is manufactured at both the Warren facility and Ram's Saltillo Assembly for the Mexican market.

 

Saltillo Truck Assembly, Saltillo, Coahuila, Mexico

The plant produces the full range of the Ram truck series as well as the DX Chassis cab and ProMaster van. The plant has won numerous awards. It has been recognized as the Chrysler groups best truck facility in terms of build quality.

The following models are manufactured at the plant:

  • Ram 1500 all regular cab models of various trim levels sold globally are produced at the facility as is the crew cab Ram 1500 Laramie for the Mexican market.

  • Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles manufactured here are sold globally.

  • Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles manufactured here are sold globally.
  • Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles manufactured here are sold globally.
  • Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles manufactured here are sold globally.
    • DX Chassis Cab manufactured for the Mexican and Canadian markets only.
  • Ram ProMaster
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    Tofaş, Bursa, Turkey

    The plant manufactures vehicles primarily for the European market; however, the Ram ProMaster City is manufactured at Tofaş and imported into North America.

     

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