McLaren Automotive, United Kingdom

McLaren Automotive, United Kingdom

McLaren Automotive U.K.


Bruce McLaren

Woking, Surrey, U.K.


McLaren Automotive simply known as McLaren, is a British automaker. It was founded in 2010 by Ron Dennis and is based at the McLaren Technology Campus in Woking, Surrey. It produces and manufactures sports and luxury cars, usually produced in-house at designated production facilities. In July 2017, McLaren Automotive became 100% owned by the wider McLaren Technology Group.



Origin and founder

In 2010, McLaren Automotive replaced McLaren Cars. McLaren Cars was established in 1985 by Ron Dennis. It was the company which went on to release the McLaren F1 in 1992. Between 1994 and 2010, McLaren Cars was registered as a 'dormant company', before the founding of McLaren Automotive in 2010. The new company was originally separate from the existing McLaren companies to enable investment in the new venture. But it was brought together in July 2017 after Dennis sold his shares in McLaren Automotive and McLaren Technology Group.

In 1958, McLaren arrived in United Kingdom with the ‘Driver to Europe’ scheme, intended to help Australian and New Zealand racers to compete in Europe.  In 1958, starting to his F1 career, McLaren joined the F1 team a year later. That same year, he won the US Grand Prix at age 22, making him the youngest Grand Prix winner to that date.


Merging, spinoff and growth

The company merged with Ron Dennis’ Project 4 Racing team in 1980. The merger brought back designer, John Barnard, interested in using carbon fibre composite. McLaren pioneered the use of carbon fibre in motor racing with its new car. The MP4/1, bringing new levels of rigidity and driver safety to Formula 1. Dennis, Team Principal and Gordon Murray began to develop a new car in August 1988 and the F1 was introduced with a total production run of just 106 units in 1992.

Following a brief collaboration with Mercedes-Benz for the SLR McLaren, McLaren Automotive was re-launched as a standalone manufacturer in 2010, spinning off McLaren Racing. The company introduced the 12C in 2011 and the Spider model in 2012.


Logo and branding

In 1964, the first McLaren crest logo was designed. The logo focused on a kiwi, which was based upon New Zealand's national symbol. The ‘Speedy Kiwi’ version was launched in 1967. In 1991, the three chevrons of the logo were replaced by just one, and the font was modernised. In 1997, the logo was again re branded and featured a streamlined speedmark which bares similarities to the vortices created by a McLaren racing car. After the company's move into the McLaren Technology Centre, the logo was refined and updated in 2002 with a more modern design; the now familiar speed mark was retained.


Products and strategy

Sports Series

570S Coupé

The first model in McLaren’s Sports Series, the 570S Coupé marks McLaren’s move into the luxury sports car market for the first time. The 570S Coupé was released at the 115th New York International Auto Show in April 2015. It utilises McLaren’s lightweight carbon fibre MonoCell II chassis and weighs 1,313 kg. A newly developed suspension system was also designed to enhance levels of driver engagement and refinement on both road and track. With a 3.8-litre twin turbo V8 engine, the 570S Coupé has a power-to-weight ratio of 434PS per tonnea.


540C Coupé

The second member of the McLaren Sports Series is the entry-level 540C Coupé. 540C Coupé was introduced in April 2015 at the Shanghai Motor Show, the 540C Coupé is the fourth McLaren introduced in 2015, with customer deliveries commencing in 2016. The McLaren 540C shares the lightweight carbon fibre MonoCell II with the McLaren 570S.


570GT Coupé

The newest member of the McLaren Sports Series, the 570GT, was introduced at the 2016 Geneva Motor Show. Branded as the most luxurious and refined McLaren to date the 570GT is designed with a dynamic setup to reflect its positioning, yet retains the supercar levels of engagement as the 570S. The newest McLaren model is designed with everyday use in mind, focusing on day-to-day usability and long distance comfort.


Super Series

650S (Coupé & Spider)

The McLaren 650S was introduced in 2014 at the Geneva Motor Show. It is available in both Coupé and Spider derivatives. Both the Coupé and Spider models feature the same 3.8-litre twin-turbo M838T V8 engine, producing 647 bhp and 500 lb-ft (678NM) of torque. However, because of the Spider's higher weight (1370 kg versus 1330 kg of the Coupé), the performance numbers are a bit different. According to the manufacturer the Coupé reaches 100 km/h (62 mph) in 3.0 seconds and 200 km/h (124 mph) in 8.4 seconds with a maximum speed of 333 km/h (207 mph). On the other hand, the Spider, again according to the manufacturer, reaches 100 km/h (62 mph) in 3.0 seconds and 200 km/h (124 mph) in 8.6 seconds with a maximum speed of 329 km/h (204 mph).


McLaren 675LT

The McLaren 675LT was introduced at the 2015 Geneva Motor Show. It is the first modern McLaren to wear the LT (’Longtail’) badge. It takes inspiration from the McLaren F1 GTR ‘Longtail’ that unveiled during the 1997 race season. McLaren’s aim with the 675LT was to create the most track-focused road legal model in the Super Series. To achieve this, McLaren reduced the weight by 100 kg to 1,230 kg through an increased use of carbon fibre and lighter components.


McLaren 720S

At the 2017 Geneva Motorshow, McLaren unveiled their latest car in the Super Series lineup, the 720S. Powered by a 4.0 twin turbo V8, a much developed version of their original 3.8, its 720PS (710BHP) and 568 ft.-lb of torque propels it from 0-60 mph in 2.8 seconds, up to 124 mph in 7.8 seconds, onto a top speed of 212 mph. It retains the carbon fibre tub from the McLaren range. It weighs an approximate 1,419 kg (3,128 lbs).


Ultimate Series


The McLaren P1 unveiled in production form at the 2013 Geneva Motor Show. According to McLaren their ultimate objective was to create the best driver’s car in the world on road and track. The last of the limited run of 375 McLaren P1 supercars was delivered to its customer in December 2015. The McLaren P1 uses an IPAS (Instant Power Assist System) petrol-electric powertrain comprising a 3.8-litre twin-turbo V8 petrol engine, coupled to a single electric motor, collectively known as M838TQ.



McLaren declared that they would resurrect the GTR name by introducing a track-only version of the P1, the McLaren P1 GTR. The concept car made its unveil at the 2014 Pebble Beach Concours d'Elegance and the P1 GTR production model was officially released at the 2015 Geneva Motor Show. It is available only to existing McLaren P1 customers.




  • M6GT
  • McLaren F1
  • 12C (Coupe & Spider)


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