Jeep, United States of America

Jeep, United States of America

Jeep U.S.A.


1941; 76 years ago

Toledo, Ohio, U.S.


Jeep is a brand of American automobiles that is a division of FCA US LLC, also a wholly owned subsidiary of Fiat Chrysler Automobiles. In 1987, the former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors. Jeep's current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks in the past. The original Jeep was the prototype Bantam BRC. Willys MB Jeeps went into production in 1941, specifically for the military, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. In 1945, the first civilian models were produced. It inspired a number of other light utility vehicles, such as the Land Rover. Many Jeep variants serving similar military and civilian roles have since been designed in other nations. The Jeep became the primary light 4-wheel-drive vehicle of the United States Army and the Allies during World War II.



The brand Jeep was gone through many owners, it started with the first Civilian Jeep (CJ) by Willys in 1945. As the only company that continually produced Jeep vehicles after the war, in June 1950 Willys-Overland was granted the privilege of owning the name "Jeep" as a registered trademark. In 1953, Willys was sold to Kaiser Motors and later in 1963 it became the Kaiser-Jeep. American Motors Corporation (AMC) purchased Kaiser's money-losing Jeep operations in 1970. In 1997, the French automaker Renault began investing in AMC. By the 1987, the automobile markets had changed nd even Renault itself was experiencing financial troubles, at that time Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. In 1987, Chrysler bought out AMC. Shortly after Chrysler takeover AMC, the Jeep CJ-7 was replaced with the AMC-designed Jeep Wrangler or YJ. In 1998, Chrysler merged with Daimler-Benz and formed the DaimlerChrysler.

DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division operated under Chrysler Group LLC, until December 15, 2014, when the name was changed to FCA US LLC.

In 15 January 1984, American Motors set up the first automobile-manufacturing joint venture in the People's Republic of China, in the result the Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chrysler's buyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The original 1984 XJ model was updated and called the "Jeep 2500" toward the end of its production that ended after 2005. In 1971, Jeep's Defense and Government Products Division was turned into AM General, a wholly owned subsidiary of American Motors Corporation, which also owned Jeep. The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grilles. Jeeps have been built under licence by Mahindra & Mahindra Limited in India since the 1960s. Jeep entered the Indian market directly on 30 August 2016 and released the Wrangler and Grand Cherokee in the country.


Off-Road Ability

Jeep has always emphasized the vehicle's off-road capabilities. The Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. New Wranglers come with a Dana 44 rear differential and a Dana 30 front differential. The upgraded Rubicon model of the JK Wrangler is equipped with electronically activated locking differentials, Dana 44 axles front and rear with 4.10 gears, a 4:1 transfer case, electronic sway bar disconnect and heavy duty suspension. Another benefit of solid axle vehicles is they tend to be easier and cheaper to "lift" with aftermarket suspension systems. This increases the distance between the axle and chassis of the vehicle. By increasing this distance, larger tires can be installed, which will increase the ground clearance, allowing it to traverse even larger and more difficult obstacles. In addition to higher ground clearance, many owners aim to increase suspension articulation or "flex" to give their Jeeps greatly improved off-road capabilities. Good suspension articulation keeps all four wheels in contact with the ground and maintains traction.


Post-War Military Jeeps

Jeep has been widely imitated around the world, including in France by Delahaye and by Hotchkiss et Cie and in Japan by Mitsubishi Motors and Toyota. The utilitarian good looks of the original Jeep have been hailed by industrial designers and museum curators alike. The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection. eeps became even more famous following the war, as they became available on the surplus market. The Jeepney is a unique type of taxi or bus created in the Philippines. Jeepneys were built from Jeeps by lengthening and widening the rear "tub" of the vehicle, allowing them to carry more passengers.



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