Toyota GR Series

Toyota GR Series

Toyota Launches New "GR" Sports Car Series in Japanese Market

 

Toyota Motor Corporation (TMC) announces the launch of the new "GR" sports car series. The "G Sports (G's)" sports conversion car series has until now served as a key component in initiatives to fuel excitement around sports car culture in Japan. Now, TMC has revolutionized the G's series by transforming it into the GR series. TMC's aim is to bolster initiatives to foster a culture of enjoying cars through the driving experience. Plans call for TMC to further enhance the vehicle lineup in the future and have on offer a variety of parts.

The new GR series was developed using the knowledge and know-how acquired by motorsports activities, and representing the lineup in Japan is the top-level "GRMN", the mid-range "GR", and the entry-level "GR SPORT". As a limited release, the GRMN features a tuned engine, while the mass-produced GR possesses the essence of GRMN. The GR SPORT is also available in minivans and offers drivers the chance to enjoy a casual sports car driving experience. In addition, aftermarket "GR PARTS" are provided so ordinary drivers can take pleasure in customizing their own cars.

 

 

Toyota GR Series:

As the initial GR series rolls out, the GR and GR SPORT will be available for the Vitz and the GR SPORT will be offered for the Prius PHV, Harrier, Mark X, Voxy, and Noah at Toyota dealerships nationwide in Japan. Moreover, the Vitz GRMN, 86 GR, Aqua GR Sport, and Prius α GR SPORT models will be added to the lineup at a later time. Additionally, in concert with the GR series launch, TMC will open a series of "GR Garage" shops as regional bases for TOYOTA GAZOO Racing with the aim of bringing the joy of automobiles to a wider range of customers focusing on sports cars and motor sports.

Guided by the concept of "the most exciting car shop in town," the GR Garage will help cultivate an enthusiastic car culture through its commitment to achieving three primary objectives: the creation of a shop that car fans want to visit again and again, the development of staff (human resources) loved by car fans, and providing access to driving experiences that leave car fans wanting more.

 

 

Main GR Series Features (Japan)

Design- Demonstrating the ability to bring out maximum "competitive performance" in motorsports.

Exterior-:

  • Grid-style "Functional MATRIX" grille (Vitz, Prius PHV, Aqua) steadfastly pursues fulfilled performance
  • White paint + brake calipers with the GR logo (excluding Vitz GR SPORT)
  • Special emblem (for all cars on the front, rear, and sides)

Interior-:

  • Special seats with side supports that securely bolster the driver and passengers (with GR logo)
  • Unique touches and silver stitching on the door trim and front seats that create a sporty feel
  • GR exclusive start switch

 

 

GR Series Model:

(A) Vitz GR & Vitz GR SPORT:

Main Equipment :- 

  • Special tuning suspension (For GR, shock absorbers manufactured by SACHS)
  • Addition of spot welding points
  • Brace addition (GR)
  • 10-speed sequential sport shift (GR's CVT only)
  • Aluminum pedals (GR only)
  • Small diameter steering wheel (GR only)

 

 

(B) Prius PHV GR SPORT:

Main Equipment:

  • Special tuning suspension
  • Brace addition
  • Special tachometer (with GR logo)
  • Shift knob (Smoke black trim)
  • Aluminum pedals
  • Small diameter steering wheel 

 

 

(C) Toyota Harrier GR SPORT:

Main Equipment:

  • Special tuning suspension
  • Addition of spot welding points + brace addition
  • Special meter (with GR logo)
  • Special exhaust system
  • Carbon-like decoration on the switch base and etc
  • Small diameter steering wheel 

 

 

(D) Toyota Mark X GR SPORT:

Main Equipment:

  • Special tuning suspension
  • Addition of spot welding points + brace addition
  • Special meter (with GR logo)
  • Carbon-like decoration on the switch base and etc
  • Small diameter steering wheel
  • LED illumination beam

  

 

(E) Toyota Voxy GR SPORT:

Main Equipment:

  • Special tuning suspension
  • Brace addition
  • Special meter (with GR logo)
  • Aluminum pedals
  • Small diameter steering wheel
  • Leather-wrapped shift knob with dimple and silver stitch

 

 

(F) Toyota Noah GR SPORT:

Main Equipment:

  • Special tuning suspension
  • Brace addition
  • Special meter (with GR logo)
  • Aluminum pedals
  • Small diameter steering wheel
  • Leather-wrapped shift knob dimple and silver stitch

 

 

Outline of Vehicles Scheduled to Be Launched

1. Vitz "GRMN"

Main Equipment:

Special sports seats, Shock absorbers manufactured by SACHS, Brace addition, Special meter (with GR logo), BBS forged aluminium wheels, Small diameter steering wheel, Limited-slip differential (LSD)

 

2. 86 "GR"

Main Equipment

Full aero parts (front, side, and rear), Shock absorbers manufactured by SACHS, Seats manufactured by RECARO, RAYS forged aluminium wheels, Small diameter steering wheel, 6 pot front 4 pot rear brake calipers, Tailpipe (single), Torsen type Limited Slip Differential

  

3. Aqua "GR SPORT"

Main Equipment

Special tuning suspension, Addition of spot welding points, Brace addition (vehicles with 17-inch tires only), Addition of tachometer (vehicles with 17-inch tires only), Aluminum pedals (vehicles with 17-inch tires only), Leather-wrapped shift knob

 

4. Prius α "GR SPORT"

Main Equipment

Special tuning suspension, Brace addition, Tachometer (with GR logo), Aluminum pedals, Change of interior decoration including stitching, Leather-wrapped shift knob

Toyota G Series Body Color available-Super White II, White Pearl Crystal Shine (manufacturer option), Silver Metallic, Gray Metallic, Attitude, Black Mica, Super Red V, Luminous Yellow (manufacturer option), Blue Metallic, Spirited Aqua Metallic, Dark Blue Mica Metallic, True Blue Mica Metallic, Inazuma Sparking Black Glass Flake etc.

  

 

 

Source: http://newsroom.toyota.co.jp/en/detail/18651904/

 

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