Zhejiang Geely Holding Group Co. Ltd., China

Zhejiang Geely Holding Group Co. Ltd., China

Geely China


November 6, 1986; 30 years ago
Li Shufu

Binjiang District, Hangzhou, Zhejiang, China


Zhejiang Geely Holding Group Co., Ltd, commonly known as Geely is a Chinese multinational automotive producing company. Geely's principal products are automobiles, taxis, motorcycles, delivery vans, engines, and transmissions. It sells passenger cars under the Geely and Volvo brands, taxis under the London Taxi brand and delivery vans are sold under the brand Emerald. Since 2010, Geely has owned the Swedish passenger car maker Volvo Cars. Since 2012, Geely owns the British taxi maker The London Taxi Company. Geely Auto is a young company but it has already established itself in the automotive world. It sells the best selling domestic vehicle in the Chinese market, it has developed small displacement turbo equipped vehicles to deliver the best compromise between power and frugality. It has an innovative new energy strategy that aims to further the take up of New Energy vehicles and is committed to producing a new energy solution for everyone of its products.



In 1986, Geely was founded as the refrigerator maker, Li Shufu transformed the company into a success selling inexpensive products to Chinese consumers. A pioneer private Chinese automaker, in 2003 it remained the only domestic car manufacturer to lack ties to the Chinese state. In the mid 1990s, Geely manufactured motorcycles. The production of small vans was began in 1998, and a year later, it received state approval to manufacture automobiles. In 2002, the production of cars was started. In mid 2008, Geely approached the Ford to takeover the Volvo Cars. On October 28, 2009, it was named as the preferred buyer of Volvo by the American automaker. In December 2011, it was announced that Geely would begin selling Chinese-designed and -manufactured cars in the United Kingdom at the end of 2012, with the first model to go on sale being the Emgrand EC7. In May 2017, Geely confirmed plans to purchase a 51% controlling-stake in Lotus Cars.



Geely has production bases in Lanzhou, Gansu, an unnamed location 40 minutes south of Shanghai. As of 2011, two Volvo manufacturing plants were planned in Daqing and Chengdu and work on a transmissions-making factory in Tongliang, Chongqing had been initiated. At least four overseas factories assemble Geely models probably from semi-complete or complete knock-down kits. In 2007, Geely established a joint venture with this British maker of London Black Cabs. In 2013, Geely purchased Manganese Bronze Holdings, now trading as The London Taxi Company. The joint venture, Shanghai LTI Automobile Components Co Ltd, made the TX4, a licensed London Black Cab.


Discontinued Brands

Emgrand :

Emgrand was launched in 2009 as a medium to high-end luxury brand. The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. In October 2010, the second Emgrand production model, the Emgrand EC8 was launched. Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang. In 2009, at the Auto Shanghai auto show, a concept of the Emgrand GE limousine car was unveiled with a refined version later shown at the 2010 Beijing Auto Show. Emgrand unveiled the EX8, EX9 and GE at the 2012 Beijing Auto Show.


Englon :

In 2010, by replacing the Shanghai Maple brand Englon was launched. The company claimed Englon emulated classic, British style, and its model line included a TX4 sold on the Chinese market. Some of its cars were built by Geely subsidiary Shanghai LTI. In 2013, as Geely fully acquired The London Taxi Company, the emblem of Englon also became the new logo of The London Taxi Company.


Gleagle :

Gleagle was an entry-level brand. Some Gleagle cars, such as the Gleagle Panda, were available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site. While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer. Gleagle products include: Gleagle Panda- a 1.3L & 1.0 L CVVT hatchback, also known as the Geely LC, Gleagle GX2, Gleagle CK- a rebadging of the Geely CK and Gleagle GC7- a four-door sedan.



Passenger Cars

Geely sells passenger cars under two marques: Geely and, through its Swedish Volvo Cars subsidiary, Volvo. Many of Geely's early products were based on the Xiali, a variant of the 1987 Daihatsu Charade. Models such as the Haoqing-five door, Uliou- four door, Merrie- five door and Urban Nanny- van and pick-up truck, have Charade bases, but feature a more prominent chromed grille. One sedan is called the "King Kong", and an early model was named You Li Ou, a play on words that means "better than the Tianjin Xiali or the Buick Sail", two of its competitors.


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