Tata Motors

Tata Motors

Tata Motors Limited India

 

Established
1945; 72 years ago
Founder
-

Headquarters
Mumbai, India

 

Tata Motors Limited is an Indian multinational automotive producing company. Its headquarter is in Mumbai. The company was founded in 1945 as a manufacturer of locomotives. The company produced its first vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. Tata Motors' principal subsidiaries purchased the English premium car maker Jaguar Land Rover and the South Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors has a bus-manufacturing joint venture with Marcopolo S.A., a construction-equipment manufacturing joint venture with Hitachi, and a joint venture with Fiat Chrysler which manufactures automotive components and Fiat Chrysler and Tata branded vehicles. In 1991, Tata Motors entered in the passenger vehicle market and launched the Tata Sierra. WIth the launch of Tata Sierra the company became the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile. In 1998, Tata launched the first fully indigenous Indian passenger car, the Indica. In 2008, Tata launched the world's cheapest car named as Tata Nano. Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and purchased Jaguar Land Rover from Ford in 2008. 

 

History

In 1954, after the joint venture with Daimler-Benz, the company entered in the commercial vehicle market. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. Tata subsequently launched the Tata Estate, a station wagon. In 1998, Tata launched the Safari. It was the India's first sports utility vehicle (SUV). Tata launched the first fully indigenous Indian passenger car in the year 1998. Although initially criticized by auto analysts, its excellent fuel economy, powerful engine, and an aggressive marketing strategy made it one of the best-selling cars in the history of the Indian automobile industry. In 2004, Tata Motors acquired the Daewoo’s South Korea-based truck manufacturing unit. In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera. In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches.

 

In 2008, Tata Motors acquired the English car maker Jaguar Land Rover, manufacturer of the Jaguar and Land Rover from Ford Motor Company. In May 2009, Tata unveiled the Tata World Truck range which was jointly developed with Tata Daewoo. In 2009, Tata acquired full ownership of Hispano Carrocera. In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix for €1.85 million. The acquisition formed part of the company's plan to enhance its styling and design capabilities. In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run on compressed air and dubbed "Mini CAT".

 

Tata Daewoo

Tata Daewoo is a commercial vehicle manufacturer headquartered in Gunsan, Jeollabuk-do, South Korea, and a wholly owned subsidiary of Tata Motors. In 2004, it is the second-largest heavy commercial vehicle manufacturer in South Korea and was acquired by Tata Motors.The principal reasons behind the acquisition were to reduce Tata's dependence on the Indian commercial vehicle market and expand its product portfolio by leveraging on Daewoo's strengths in the heavy-tonnage sector. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses including GloBus and StarBus. In 2012, Tata began developing a new line to manufacture competitive and fuel-efficient commercial vehicles to face the competition posed by the international brands such as Mercedes-Benz, Volvo, and Navistar into the Indian market.

 

Jaguar Land Rover

Since 2008, Jaguar Land Rover PLC has been a wholly owned subsidiary of Tata Motors, it is an English premium automaker whose headquartered in Whitley, Coventry, Great Britain. Its principal activity is the development, manufacture and sale of Jaguar Cars luxury and sports cars and Land Rover premium four-wheel-drive vehicles. Under Tata ownership, Jaguar Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar F-Type, the Jaguar XF, the Jaguar XE, the Jaguar XJ (X351) the second-generation Range Rover Sport, the fourth-generation Land Rover Discovery, and the Range Rover (L405).

 

Notable vehicles of Tata Motors

Tata Nano :

In 2008, Tata introduced the all new Nano and was launched in the year 2009. Nano is a city car intended to appeal as an affordable alternative to the section of the Indian populace that is primarily the owner of motorcycles and has not bought their first car. Initially priced at Rs. 1,00,000 (US$1,500), the vehicle attracted a lot of attention for its relatively low price.

 

 

Tata Ace :

In May 2005, Tata launched the India's first indigenously developed sub-one-ton mini-truck known as the Tata Ace. he minitruck was a huge success in India with auto analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle segment. The Ace was built with a load body produced by Autoline Industries. By 2005, Autoline was producing 300 load bodies per day for Tata Motors. Ace has also been exported to several Asian, European, South American, and African countries and all-electric models are sold through Polaris Industries' Global Electric Motorcars division.

 

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