Land Rover, United Kingdom

Land Rover, United Kingdom

Land Rover U.K.

 

Established
1948; 69 Years Ago
Founder
British Leyland

Headquarters
Whitley, Coventry, United Kingdom

 

Land Rover is a car brand owned by British multinational car manufacturer Jaguar Land Rover, the company has been owned by India's Tata Motors since 2008. Land Rover is specialises in four-wheel-drive vehicles. The Land Rover name was originally used by the Rover Company for the Land Rover Series, launched in 1948. A range of four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport, and Range Rover Evoque. In September 2013, Jaguar Land Rover announced plans to open a £100 million research and development centre in the University of Warwick, Coventry to create a next generation of vehicle technologies.

In 1947, design for the original vehicle was started by Maurice Wilks. The design may have been influenced by the Jeep and the prototype, later nicknamed Centre Steer, was built on a Jeep chassis and axles. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis. Early vehicles like the Series I were field-tested at Long Bennington and designed to be field-serviced.

 

History

Land Rover as a company has existed since 1978. In the 1970s the ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988. In 1994 Rover Group plc was acquired by BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive Group. In 2006 Ford purchased the Rover brand from BMW for around £6 million.

In 2008, Ford Motor Company sold Jaguar and Land Rover to Tata Motors. Included in the deal were the rights to three other British brands: Jaguar's own Daimler marque, as well as two dormant brands Lanchester and Rover. The Rover brand was originally used under licence by MG Rover until it collapsed in 2005, at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited. Under the terms of the acquisition, Tata has the right to buy engines from Ford until 2019.

 

TIMELINE OF LAND ROVER

1947-1967:

In 1947, Rover's chief designer Maurice Wilks and his associates create a prototype using Jeep chassis and components. In the year 1948, the first Land Rover was officially launched at the Amsterdam Motor Show. In 1958, the Series II launched, which was the first Land Rover to receive the attention of Rover's styling department. In 1961, Series IIA began in the production, and considered by many the most hardy Series model which is constructed. In 1967, Rover becomes part of Leyland Motors Ltd which later became British Leyland (BL) as Rover Triumph.

 

1968-1987:

In the year 1970, Land Rover introduced the Range Rover Classic, which is a 4x4 luxury SUV series. In 1971, Series III was launched, which had the same body and engine options as the preceding Series IIA. In 1975, British Leyland collapses and is nationalised, publication of the Ryder Report recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group. In 1980, Land Rover introduced the 5-door Range Rover. In 1983, Land Rover 90 (Ninety)/110 (One-Ten)/127 was introduced, later they are renamed Defender in 1990. In the year 1986,  Project Llama was started, which was developed in order to open up the more heavy-duty end of the off-road vehicle market.

 

1988-2007:

In 1989, Land Rover introduced Discovery, which is a midsize luxury SUV. In the year 1994, BMW takes over the Rover Group. Also, the second generation of the Range Rover was introduced at that time. In 1997, Land Rover introduces the Special Edition Discovery XD for the North American market with AA yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. In 1997, Freelander was introduced which was a compact sport utility vehicle (SUV). In 2000, BMW breaks up the Rover Group and sells Land Rover to Ford for £1.8 billion. In the year 2005, Land Rover introduced Range Rover Sports, a Luxury SUV. Also, Land Rover adopted the Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover. In 2006, Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group.

 

2008-Present:

On 26 March 2008, Ford agreed to sell their Jaguar Land Rover operations to Tata Motors. On 2 June 2008, Tata Motors finalised their purchase of Jaguar and Land Rover from Ford. In the year 2011, the Range Rover Evoque was introduced, which is a compact luxury crossover SUV. In 2014, The New Discovery Range was unveiled at the 2014 New York Motor Show.

 

LAND ROVER USED IN MILITARY

Various Land Rover models have been used in a military capacity which are mostly noticed by the British Army and Australian Army. Modification in the models may include military "blackout" lights, uprated brakes, 24 volt electrics, convoy lights, heavy-duty suspension, electronic suppression of the ignition system, blackout curtains and mounts for special equipment and small arms. Military uses include light utility vehicle; communications platform; weapon platform for recoilless rifles, Anti-tank/Surface-to-Air Guided Weapons or machine guns; ambulances and workshops.

Land Rover's Series and Defender models have also been armoured. The first of these were delivered in 1965 to the Royal Ulster Constabulary, the Northern Ireland police force. They were originally 109-inch (2,800 mm) wheelbase models with an armoured body and a turret from the Ferret armoured car. The Land Rover Tangi was built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s. These were originally based on heavy-duty V8 110 chassis but some have recently been re-mounted on new chassis from Otokar of Turkey and fitted with diesel engines and air-conditioning for Iraq.

 

The Land Rover is used by military forces all over the world. The current generation of Land Rover is used by the British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles. There is also the Land Rover WMIK used by British Army. The WMIK consists of a driver, a raised gun, usually a Browning heavy machine gun or a grenade machine gun, this used for ground support, and a GPMG located next to the driver, this used for vehicle protection.

 

 

List of few top most popular Land Rover models on JCT :

 

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