Chevrolet United States of America

Chevrolet United States of America

Chevrolet U.S.

 

Established
3 November 1911; 105 years ago
Founder
Louis Chevrolet, William C. Durant

Headquarters
Detroit, Michigan, U.S.

 

Chevrolet referred to as Chevy and formally the Chevrolet Division of General Motors Company It  is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company as the Chevrolet Motor Car Company. The company was founded on 3 November 1911. The headquarters is situated in Detroit, Michigan, U.S. The key people of the company is Alan Batey, Senior Vice President of the company. Chevrolet-branded vehicles are sold in most automotive markets worldwide.

Chevrolet manufacturers and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks in North America. Due to the reputation and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products.

 

History

 

On November 3, 1911, Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little, James H. Whiting, Dr. Edwin R. Campbell and in 1912 R. S. McLaughlin CEO of General Motors in Canada. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division.

In the 1918 model year, Chevrolet launched the Series D, a V8-powered model in four-passenger roadster and five-passenger tourer models. Due to the poor sales it was dropped in 1919. In the Beginning of 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".

The Corvette, a two-seater sports car with a fiberglass body was manufactured in 1953. In 1957 Chevy launched its first fuel injected engine. In 1960 it released the Corvair, with a rear-mounted air-cooled engine. The engine design has also been used over the years in GM products manufactured and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates.

General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe in late 2010. The Volt/Ampera family was the world's best selling plug-in electric car in 2012. In October 2016, GM started production of the Chevrolet Bolt EV, the first ever affordable mass market all-electric car with a range over 200 mi (320 km).

 

Chevrolet bowtie logo

The Chevrolet bowtie logo was launched by company co-founder William C. Durant in late 1913. According to an official company publication titled The Chevrolet Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. The first bowtie logo without embedded text first came into view in 1985, as part of the Heartbeat of America ad campaign.  In 2004, Chevrolet started to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.

 

Vehicle models

Sport

Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in NASCAR, IndyCar, and the FIA World Touring Car Championship.

 

NASCAR

Chevrolet is the most successful manufacturer to be involved in NASCAR with thirty-nine manufacturer's titles and the most recorded wins by manufacturer. Previously the Chevy Monte Carlo and Impala were used in both the Monster Energy NASCAR Cup Series and Xfinity Series.

 

IndyCar

Chevrolet claimed six consecutive Indianapolis 500 wins from 1986 to 1993 and five consecutive CART World Series wins from 1986 to 1992. Hélio Castroneves won the Indianapolis 500 and Sam Hornish Jr. the championship, but the American brand had little success the next years.

 

FIA World Touring Car Championship

When the Chevrolet brand was re-launched in Europe in 2005, Chevrolet took part in the WTCC with a version of the Lacetti, manufactured by the UK-based Ray Mallock Ltd (RML). In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012.

 

 

Tudor United SportsCar Championship

The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the American Le Mans Series in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship.

 

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