Cadillac

Cadillac

Cadillac Motor Car Division U.S.

 

 

Established
August 22, 1902; 115 years ago
Founder
William Murphy, Lemuel Bowen, Henry M. Leland

Headquarters
New York City, New York, U.S.

 

Cadillac also known as the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that manufacture and markets luxury vehicles worldwide. Cadillac is the oldest automobile brands in the world, second in America only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902.Cadillac was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. General Motors acquired the company in 1909, Cadillac had already established itself as one of America's premier luxury carmakers.

The headquarters is situated in New York City, New York, United States. The Key people of the company is the Johan De Nysschen, President of the company. The Founder of the company was William Murphy, Lemuel Bowen and Henry M. Leland.

 

History

Founding

Cadillac was formed from the remnants of the Henry Ford Company. Ford left the company along with several of his key partners in March 1902, after a dispute between Henry Ford and his investors.  Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant. A new company called the Cadillac Automobile Company was established on 22 August 1902. It was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who had also founded Detroit in 1701.

 

First automobiles

Cadillac's first automobiles, the Runabout and Tonneau, were finished in October 1902. They were two-seat horseless carriages powered by a 10 hp (7 kW) single-cylinder engine. They were practically identical to the 1903 Ford Model A.  In January 1903, Cadillac displayed the new vehicles at the New York Auto Show, where the vehicles impressed the people enough to gather over 2,000 firm orders. Cadillac was simply a better-made vehicle than its competitors this is the Cadillac's biggest selling point.

 

1910 – 1925 :

In 1915, Cadillac launched a 90-degree flathead V8 engine with 70 horsepower (52 kW) at 2400 rpm and 180 pound force-feet (240 N·m) of torque, allowing its cars to attain 65 miles per hour (105 km/h). In 1928 Cadillac presented the first clashless Synchro-Mesh manual transmission, utilizing constant mesh gears. In 1930 Cadillac implemented the first V-16 engine, with a 45-degree overhead valve, 452 cubic inches (7.41 litres), and 165 horsepower (123 kW), one of the most powerful and quietest engines in the United States.

In July 1917, the United States Army necessitated a dependable staff car and decided the Cadillac Type 55 Touring Model after exhaustive tests on the Mexican border. 2,350 of the cars were supplied for use in France by officers of the American Expeditionary Force in World War I.

 

1926 - 1941 :

In 1926, Cadillac employed automobile stylist Harley Earl in a one-time consulting capacity, but his employment lasted considerably longer: by 1928, Earl was the head of the new Art and Color division and he would ultimately work for GM until he retired, over 30 years later. The first car he designed was the LaSalle, a new, smaller "companion marque" car, named after another French explorer and founder of Detroit, René Robert Cavelier, Sieur de La Salle.

In 1936, Dreystadt introduced the Series 60 as Cadillac's entry into the mid-priced vehicle market. It was replaced by the Series 61 in 1939, but a popular model that was derived from it, the Sixty Special, continued through 1993. Cadillac was the first automaker to use the Phillips technology in 1937, which was widely adopted in 1940. 1941 also saw introduction of optional Hydra-Matic, the first mass-produced fully automatic transmission, offered the previous year on the Oldsmobile.

 

After World War II

Postwar Cadillac vehicles innovated many of the styling features that came to be synonymous with the late 1940s and 1950s American automobile. Incorporating many of the ideas of then General Motors styling chief Harley J. Earl, these included tailfins, wraparound windshields, and extensive use of chrome. For its innovative overhead valve V8 engine, Fledgling automotive magazine Motor Trend awarded its first "Motor Trend Car of the Year" to Cadillac in 1949. While the company initially snubbed the honor, it now proudly references its "Car of the Year" wins in publicity material.

Cadillac manufactured its one millionth car, a 1950 Coupe de Ville on November 25, 1949. The front-wheel-drive Eldorado was introduced in 1967, setting a new standard for a personal luxury car. The 1970s saw new extremes in vehicle luxury and dimension. In the late 1990s, Cadillac entered in the growing SUV segment. The Escalade, launched in 1999, was marketed to compete with the Lincoln Navigator and luxury SUVs from various import brands.

 

The Art and Science era

Cadillac launched a new design philosophy for the 21st century called "Art and Science" which it claims "incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." This new design language spread from the original CTS and to the Cadillac XLR roadster. Cadillac's model lineup mostly contains rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. The only exceptions were the front-wheel drive Cadillac BLS and the Cadillac DTS, neither of which are still in production. The second-generation CTS-V is a direct competitor to the BMW M5.

 

 

Motorsport

Cadillac participated in various types of motorsport before the outbreak of World War II. Many Allard automobiles used Cadillac engines. In the 1950s, Cadillac participated in the NASCAR Grand National Series. The brand disappeared from the series by the 1960s. Cadillac's most successful venture into motorsport in recent years has been its use of the CTS-V in the SCCA World Challenge Grand Touring class.

 

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