Daimler Company Limited U.K.

Daimler Company Limited U.K.

Daimler Company Limited U.K.



Coventry, West Midlands, U.K.


Daimler company is a British Motor vehicle manufacturing company Ltd. established since 1896. Its headquartered located in Coventry, West Midlands, and United Kingdom. The key people of the company are “Percy Martin, Edward Manville. The company purchased the right to the use of the Daimler name at the same time from Gottlieb Daimler and Daimler-Motoren-Gesellschaft of Cannstatt, Germany. The company was awarded a Royal Warrant to provide cars to the British Monarch in 1902 and it lost this freedom in the 1950s after being supplanted by Rolls-Royce.
BSA sold Daimler to Jaguar Cars since 1960, which continued Daimler's line and added a Daimler variant of its Mark II sports saloon. Jaguar was then joined with the British Motor Corporation in 1966 and British Leyland in 1968.



Simms and the Daimler engine

Engineer Frederick Richard Simms was monitoring to construction of an aerial cableway of his own design for the Bremen Exhibition in 1889 when he saw tiny rail cars powered by Gottlieb Daimler's motors. Simms announced Daimler’s motors to England in 1890 to power launches. That month, Daimler Motoren Gesellschaft lent Simms a motorboat with a 2 hp engine and an extra engine. In June 1891 Simms had set up a London office at 49 Leadenhall Street and created by Simms & Co consulting engineers. The Daimler Motor Syndicate Limited, which, was established on 26 May 1893.


Simms plans to make cars

The following success of Daimler-powered Peugeots and Panhards at the 1894 Paris–Rouen competition, Simms decided to open a motor car factory, possibly the UK's first motor company. Simms manufactured the first license to operate a car under the Daimler patents. It was for a 3½ hp Panhard & Levassor that had been bought in France by The admirable Evelyn Ellis, who had three Daimler motor issued moored by his home at Datchet.


Independent (1896-1910)

From starting to stability

Lawson incorporated the Daimler Motor Company Limited on 14 January 1896. A booklet was issued on 15 February, The subscription lists opened on 17 February. 4- Experimental cars were produced in Coventry and a Panhard van was dismantled and reverse engineered. Some Daimler engines, with details restructured by works manager J. S. Critchley, were also creates in 1896. The first car left the works in January 1897, fitted with a Panhard engine, followed in March by Daimler-engined cars. The first Coventry Daimler-engined product builds its first move in March 1897.


Fluted radiator

The fluted top surface to the radiator grille has been Daimler's specific feature in 1904. This design created from the heavily finned water-cooling tubes slung externally at the front of early cars.


Sleeve-valve engines

Concerned by the possibilities of the "Silent Knight" engine Daimler's chairman contacted Charles Yale Knight in Chicago and Knight settled in England near Coventry in 1907. The Royal Automobile Club held a special meeting to discuss the new engine, still silent but no longer "Wholly Knight".. These engines consume oil at a rate of up to an Imperial gallon every 450 miles.


Under BSA (1910-1960)

Acquisition by BSA

Under an agreement on 22 September 1910 the shareholders of The Daimler Motor Company limited "merged their holdings with those of the Birmingham Small Arms Company (BSA) group of companies. Daimler, manufacturer of motor vehicles, had a payroll of 4,116 workmen and 418 staff right away before the merger. BSA manufactured rifles, ammunition, military vehicles, bicycles, motorcycles and some BSA-branded cars. However the merger was not a great success. By 1913 Daimler had a workforce of 5,000 workers which made only 1,000 vehicles per year.


Royal transport

By 1914 Daimlers were used by royal families including those of Great Britain, Germany, Russia, Sweden, Japan, Spain, and Greece "its list of owners among the British nobility read like a assimilate of Debrett” and  the Bombay agent with full Indian princes and the Japanese agent, Okura, handled sales in Manchuria and Korea.


Public transport

Daimler also build engines and chassis for commercial vehicles, with the city Electric Tramways ordering 350 double-decker buses in 1912 and engines being sold to the London General Omnibus Company(LGOC), Daimler made a 105 hp 15.9 L sleeve-valve straight-6 engine for use in big size tractors co-developed with William Foster & Co. for the South American market.


Owned by Jaguar Cars (1984-1989)

In 1984 produced a record group output of 36,856 cars but less than 5% were badged Daimler. After two years, Daimler's share had approach to 11.5%, and would have been almost 23% if the Vanden Plas sold in the USA contained when the new XJ40 came into production since 1986. The Series III was kept in production a further six years to 1992 to carry the big Double Six engines.


Owned by Ford (1989-2007)

In 1989 the Ford Motor Company paid £1.6 billion to buy Jaguar and with it the right to use the Daimler name. The Daimler (Ford) closed production of the DS420 Limousine since 1992, the only model that was a little more than just a rebadged Jaguar. When Ford bought Jaguar in 1990, the British press presents a colored computer-generated image of a proposed 'new' Daimler car-not just a rebadged Jaguar XJ.



Owned by Tata (2007-present)

Tata had spoken to the press of plans to properly reintroduced England's oldest car marque. In July 2008, Tata Group, the current owners of Jaguar and Daimler, introduced they were allowing for transforming Daimler into "a super-luxury marque to compete directly with Bentley and Rolls-Royce”.  An application to register the Daimler name as a brand in the USA was discarded in 2009.


Share post