Oldsmobile, United States of America

Oldsmobile, United States of America

Oldsmobile USA


August 21, 1897; 119 years ago
Ransom E. Olds

Lansing, Michigan, U.S.


Oldsmobile is an American Automobile brand existence by the General Motors. The Olds vehicle company was established on 21 August 1897 by Ransom E Olds. It produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory. The Oldsmobile Company is oldest in the world, after Daimler, Peugeot and Tatra. The company headquartered is located in Lansing, Michigan, U.S. The company mostly produces luxury vehicles and Mainstream vehicles.



The Oldsmobile Company produced 425 cars, making it the first high-volume petrol-powered automobile manufacturer. Oldsmobile became the top selling Car Company in the U.S. for a few years around 1903-4. The Oldsmobile rounded Dash was the first mass-produced car from 1901 to 1904, After Olds combined Olds Motor Vehicle Co. with the Olds Gas Engine Works in 1899. Officially, the cars known as "Olds automobiles," but were colloquially indicate to as "Oldsmobile.


1930s :

Oldsmobile was a key in appearing a 4-speed semi-automatic transmission called the "Automatic Safety Transmission since 1937.


1940s :

Oldsmobile was the first auto manufacturer to offer a fully automatic transmission for the 1940 model, called the "Hydra Matic", which features four forward speeds. It included gas pedal and a brake-no clutch pedal. The gear selector is based on the steering column.


1950s :

Oldsmobile present in 1950s following a regional image movement centered on its 'Rocket' engines and its cars' look followed suit. Oldsmobile Rocket V8 engine was the leader in performance.


1960s :

The prominent achievements for Oldsmobile in the 1960s involve the appearance of the first turbocharged engine in 1962 (the Turbo Jet fire), the first modern front-wheel drive car manufactured in the US.


1970s to 1980s :

Oldsmobile sales increased in the 1970s and 1980s (reaching an all-time high of 1,066,122 in 1985) based on well-known designs, positive assessments from critics, and supposed quality and reliability, with the Cutlass series flattering North America's top selling car in 1976.


2000s :

General Motors to release in December of 2000 their plans to shut down the Oldsmobile organization. That declaration was officially open for two days after Oldsmobile distributed the Bravada SUV.




Oldsmobile is mainly known for its challenging in NASCAR. Starting with the Rocket 88, Oldsmobile proved heavily competitive in stock car racing. In the sixties, the Rocket 88 was changed by the 442.



In the IMSA GT Championship, Oldsmobile would give power for IMSA GT examples alongside Chevrolet and Buick.


Indy Car

In Starting 1996, Oldsmobile was an engine supplier in the Indycar Series along with Infiniti.


Trans Am Series

The Cutlass was used in the Trans Am Series during the eighties. There are several vehicles also being used in NASCAR at the time were used in Trans Am and IMSA GTO.


Other markets

In Mexico all Oldsmobile versions were sold under the Chevrolet brand, the Chevrolet name was used due to buyers' unfamiliar with Oldsmobile in Europe.


Marketing themes

In the 1950s the strong public relations efforts by GM were précised in the Motorama, a "one company" auto show display. Millions of Americans be present, in a character not unlike a "mini-World's Fair". Every GM sections had a "Dream Car". Oldsmobile dream/concept car was called "The Golden Rocket.



Oldsmobile Models Lineup

  • Curved Dash Model R (1901 to 1903)
  • Curved Dash Model 6C (1904)
  • Curved Dash Model F (1907)
  • Model D / DR (1909)
  • Autocrat (1911 -12)
  • 44 "Light Eight" (1916)
  • Oldsmobile Deluxe
  • Oldsmobile Jetstar I (1964–1965)
  • Oldsmobile Vista Cruiser (1964–1977)
  • Oldsmobile Toronado (1966–1992)
  • Oldsmobile Firenza (1982–1988)
  • Oldsmobile Alero (1999–2004)


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