Suzuki Hustler

Suzuki Hustler

Suzuki Motor Corporation Receives the 2017 Invention Award


Suzuki Motor Corporation has received the 2017 Invention Award from Japan Institute of Invention and Innovation for the design of Hustler minicar "Design of a New-Genre Vehicle which Represents a Fusion of Miniwagon and SUV”. This is the third award, and the first time in 20 years for Suzuki to receive the award. Commenting on the reason for the award, Japan Institute of Invention and Innovation said “The design of the Hustler minicar launched in 2014 is widely used in general public and largely contributing to the enhancement of lifestyle culture. Plus, its structural elements including shape and function are extremely remarkable, forming a new current in design.”



Looks & Design:

Hustler was launched in 2014 as a new-genre minicar with development concept of “Active lifestyle-focused minicar crossover”. Since its launch, the sales of the Hustler have accumulated to approximately 320,000 units (as of April 2017), earning appraisal such as for its distinctive design filled with full of SUV tastes.


The HUSTLER comes in two slightly different body styles, one a traditional five-door "crossover" that suits an active lifestyle and the other a 'crossover coupe' that has a beautiful silhouette. The Micro SUV will be the cheapest SUV in Maruti’s range. Many hatchback buyers are expected to opt for the Maruti Suzuki micro SUV. So the Micro SUV may take away some hatchback sales from Maruti Suzuki. Maruti’s parent company Suzuki sells a micro SUV in Japan, called the Hustler. 




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