Acura, United States of America

Acura, United States of America

Acura USA

 

Established
March 27, 1986; 31 years ago
Founder
---

Headquarters
Minato, Tokyo, Japan

 

Acura is the luxury vehicle marque of Japanese automaker Honda. The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles .later introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 and Kuwait in 2015. Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008  but was delayed due financial crisis.  Its headquartered located in Minato, Tokyo, Japan.

Acura holds the distinction of being the first Japanese automotive luxury brand.The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year.

 

History

1980- 1990s :

In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively.Honda launched the Acura, the first luxury nameplate from a Japanese automaker, with sales of “precision crafted performance.” With its initial 60 U.S. Acura dealers, Acura earned four consecutive JD Power and Associates Customer Satisfaction Index (CSI) awards since its launch.  In its first few years of existence, Acura was among the best-selling luxury marques in the US. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, with drastic redesigns and  new models introduced.

In 1990 Acura takes a game-changing step into the supercar arena with the NSX. The first production car with an all-aluminum monocoque body, the NSX was an instant classic and remained a sought-after vehicle for connoisseurs.The NSX, a mid-engine exotic sports car, offered a reliable and practical alternative to exotic European sports cars, and introduced Honda's VTEC variable valve timing system to the North American market.In the late 1990s, Acura produced a Type R version of its compact Integra coupé, which featured a reduced curb weight, a stiffer and lower suspension, and a high-output VTEC engine.The 1993 Legend coupé featured Honda's first use of a six-speed manual transmission, mated to a Type II engine.

 

2000s :

In the early 2000s, Acura introduced new models, including the company's first all-original SUV, the MDX, and two models which replaced the Integra coupé and sedan, the RSX and TSX, respectively. Type-S versions of the RSX, CL, and TL were added to the brand's lineup during that decade. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system.Acura Design Studio Opens in California.

In 2006 Honda R&D Americas opens its third design studio in California for the research and styling of future Acura production models.

Acura introduces the American Le Mans Series in 2007. In its debut race at the 12 hours of Sebring, Acura won 1st, 2nd and 4th place in the LMP2 class. These early successes informed future development of their vehicles and continued Le Mans class victories. Honda Acura also launched the RDX, a crossover SUV, featured a turbocharged Honda engine, the first North American. In the 2010s, Acura debuted more new models, including the ILX, TLX, and RLX, the latter of which introduced Acura's Jewel Eye LED headlights.

On March 20,2014 the 10-millionth Honda Accord built in North America rolls off the assembly line at our Marysville Auto Plant as Honda celebrates a total U.S. production of 20 million Honda and Acura automobiles.The New Acura NSX Supercar second generation NSX was launched in 2015 that featured a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.

 

Important Races

Acura joined with American motorsports, specifically the Sports Car Club of America (SCCA) and IMSA GT Championship series. In the beginning, Acura reached an agreement with Comptech Racing to use the V6 motor of the all-new Acura NSX in Comptech Camel Lights Spice model since 1991. However a change in the IMSA rules lead to the demise of the Camel Lights, and so Acura turned into touring car racing, and joined  Real-time Racing i the SCCA World Challenge with the NSX in 1996, winning the final two races of the season. In 1997, Acura assembled Acura Integras to the lower class.

Finally, Acura retired the NSXs from the top GT class. The RSXs entered later followed by new Acura TSXs in 2004. Real-time continues to campaign the RSX and TSX in the SCCA Speed World Challenge. Acura presently races with RSXs and TSXs in the Grand American Road Racing Association's KONI Challenge Series for touring cars. Acura declared the three factory teams would be Andretti Green Racing, Fernandez Racing, and Highcroft racing, and that the chassis would be produced by Lola Cars of the UK and Courage Competition of France. Acura manufactured its very first LMP1 car, the Acura ARX-02a since 2009.

In 2010, Honda rebadged all Acura models as Honda Performance Development (HPD) cars, and announced that all future prototypes (such as the HPD ARX-03) would be constructed under the HPD name.

 

Logo & Brand

The Acura logo, appeared in 1990 for the 1991 model year, It is a stylized "A" (for Acura) that can also be interpreted as a skewed "H" (for Honda), Acura began an association with Marvel Entertainment in 2010, upon release of the film Iron Man 2.. In 2012, Acura was presenting official vehicle of the Sundance Film Festival.

 

Popular Vehicles

Acura Current Models :

  • In 2013 to present ILX (compact sedan, successor to the Integra[23])
  • In 2000 to present MDX (luxury SUV)
  • In 2006 to present RDX (crossover SUV)
  • In 2013 to present RLX (full-size luxury sedan, replaces RL)
  • In 2014 to present TLX (mid-size sports sedan, replaces TL and TSX)
  • In 2017 to present NSX (exotic sports car, successor to 1st-gen NSX)
  • In 2017 to present CDX (Luxury CUV)

 

 

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