Subaru Corporation, Japan

Subaru Corporation, Japan

Subaru Corporation Japan

 

Established
July 15, 1953; 63 years ago
Founder
Gayan Delperchithra

Headquarters
Ebisu, Shibuya, Tokyo, Japan

 

The Subaru is a Japanese automotive company established in 15, July 1953 by Kenji Kita. Its headquartered situated in Ebisu, Shibuya, and Tokyo, Japan. It was the twenty-second largest automaker by production across the world since 2012. Subaru cars are known for the use of a boxer engine layout in most vehicles above 1500 cc, Subaru models have used the regular All Wheel Drive drive-train layout since 1972.

Subaru is also available in turbocharged versions of their passenger cars, such as the Impreza WRX and the Legacy 2.5GT. The 2.0XT trims of the Outback and Forester also include a turbocharged engine. Subaru is the Japanese name for the Pleiades star cluster M45, or "The Seven Sisters". Subaru is separate from many of its Japanese competitors in that as of early 2016 it still made almost 75% of its cars sold globally in Japan.

 

History

1915-1950s :

Subaru’s Journey started as Fuji Heavy Industries started as The Aircraft Research Laboratory in 1915, headed by Chikuhei Nakajima. In 1932, the company was reorganized as Nakajima Aircraft Company, Ltd and soon became a major manufacturer of aircraft for Japan during World War II. In 1946, the company created the Fuji Rabbit motor scooter with spare aircraft parts from the war.In 1950, Fuji Sangyo was divided into 12 smaller corporations according to the Japanese Government's 1950 Corporate Credit Rearrangement Act. Between 1953 and 1955, four of these corporations and a newly formed corporation decided to merge to form Fuji Heavy Industries.

 

1960-2000s :

Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing and soon began plans for building a car with the development code-name P-1.The first Subaru car was named the Subaru 1500. Only twenty were manufactured due to multiple supply issues. The company designed and manufactured dozens of vehicles including the 1500  the tiny air-cooled 360, the Sambar, and the 1000.

In 1968 during a period of government-ordered merging of the Japanese auto industry in order to improve competitiveness. Nissan utilize FHI's bus manufacturing capability and expertise for their Nissan Diesel line of buses.The Subaru automatic transmission, known as the 4EAT, was also used in the first generation Nissan Pathfinder. While under this arrangement with Nissan, Subaru introduced the R-2 , the Rex and the Leone, the BRAT, Alcyone, the Legacy , the Impreza and the Tribeca.

The Subaru Forester was sold as a Chevrolet Forester in India in exchange for the Opel Zafira being sold as a Subaru Traviq in Japan. Also, the Chevrolet Borrego concept was presented in 2002, a crossover coupe/pickup truck being derived from the Japanese-market Legacy Turbo platform. During the brief General Motors period, a "badge engineered" Impreza was sold in the United States as the Saab 9-2X. An SUV was also planned but the Saab version did not proceed, and styling was recycled in the 2008 Tribeca refresh.

Toyota and Subaru have since collaborated on a number of projects, among them building the Toyota Camry in Subaru's Indiana U.S.A plant beginning in April 2007.Subaru introduced the Exiga in 2008.Toyota increased their share of FHI to 16.5% in July 2008. Subsequently, Toyota and Subaru jointly developed the Toyota 86, first sold in January 2012 as the Subaru BRZ and by Toyota under various names.

 

Motorsports

Subaru Rally Team Japan led by Noriyuki Koseki (founder of Subaru Tecnica International, STI) Subaru Leone coupe, sedan DL, RX (SRX) and RX Turbo in the World Rally Championship from 1980 to 1989. The modified versions of the Impreza WRX and WRX STi have been challenging successfully in rallying. Drivers Colin McRae (1995), Richard Burns (2001) and Petter Solberg (2003) have won World Rally Championship drivers' titles with the Subaru World Rally Team and Subaru took the production' title 3 years in a row from 1995 to 1997.

The Coloni 3B's 12-cylinder engine was badged as a Subaru and shared the boxer layout with the company's own engines, but was an previous design manufactured by Italian firm Motori.

 

Technology

Diesel

The 2007 Frankfurt International Motor Show saw Subaru issued a horizontally opposed, water-cooled, common rail turbodiesel using a variable geometry turbocharger called the Subaru EE engine. The Subaru engine was rated at 110 kW (150 PS, 148 hp) and 350 N·m (260 ft-lb) with a displacement of 2.0 litres. Subaru presented with the Legacy sedan and wagon and the Outback wagon with 2.0 litre turbodiesel in the EU with a 5-speed manual transmission on March 2008.

US Environmental Protection Agency fuel economy approximated as:

City Ranges :

  • 32.7 mpg‑US (7.2 L/100 km; 39.3 mpg‑imp)
  • 33.6 mpg‑US (7.0 L/100 km; 40.4 mpg‑imp)

 

Highway Ranges :

  • 45.2 mpg‑US (5.20 L/100 km; 54.3 mpg‑imp)
  • 49.0 mpg‑US (4.80 L/100 km; 58.8 mpg‑imp)

 

Electric & Electronic Vehicles

The Fuji Heavy Industries showcased its Subaru Stella Plug-in electric vehicle in June 2006, which is a kei car outfitted with a lithium-ion battery pack. The vehicle has a short range of 56 miles (90 km), In Japan and Subaru is presently testing 2- electric vehicles called the Subaru G4e and the Subaru R1e. Subaru accepted the CAN bus technology for the USA and Canada markets in 2005 model year.

 

Logo & Brand

Alcyone, Asterope, Merope, Maia, Taygeta, Celaeno, and Electra.

In Subaru’s logo, the large star symbolizes Fuji Heavy Industries and the five smaller stars indicate the five companies that merged to form FHI. The emblem’s background is nearly always blue, as the color of the actual Pleiades stars are blue. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

The term “Subaru” is also the Japanese name for a cluster of stars in the Taurus constellation, known to many by the name “Pleiades.” These stars are also known as Messier 45 or “The Seven Sisters,” because according to Greek mythology, they were once Atlas’ daughters: Alcyone, Asterope, Merope, Maia, Taygeta, Celaeno, and Electra.

 

 

List of few top most popular Subaru models on JCT :

 

Share post