Mazda Motor Corporation, Japan

Mazda Motor Corporation Japan

Established

30 January 1920; 97 years ago

Founder

Jujiro Matsuda

Headquarters

Fuchū, Aki, Hiroshima, Japan

Website

www.mazda.com

The Mazda Motor Corporation is a Japanese multinational automotive company established in January 1920 by Jujiro Matsuda. Its headquarter in the Fuchu, Aki District, and Hiroshima, Japan. The Mazda produced 1.5 million vehicles for global sales in 2015. Mazda was the fifteenth largest automaker by vehicle production globally.

History

Mazda started as the Toyo Cork Kogyo Co. Ltd, established in Hiroshima, Japan, on 30 January 1920.

1930-1970s :

In 1931 Toyo Kogyo moved from manufacturing machine tools to vehicles with the introduction of the Mazda-Go auto rickshaw. The Mazda R360 was introduced in 1960, followed by the Mazda Carol in 1962.Mazda has become the sole manufacturer of Wankel-type engines for the automotive market. This effort to bring attention to itself helped, as Mazda rapidly began to export its vehicles. Both piston-powered and rotary-powered models quickly became popular for their combination of good power and light weight worldwide.

The Rotary- powered- The R100 and the RX series (RX-2, RX-3, and RX-4) are important models by Mazda. Mazda became the only automaker to have produced a Wankel-powered pickup truck and the only marque to have ever offered a rotary-powered bus the Mazda Parkway, offered only in Japan or station wagon for certain export markets. Mazda finally launched its new model in the U.S. in 1970 that continued successfully until 1973 due to oil crisis.The smaller Familia line in particular became very important to Mazda's worldwide sales after 1973, as did the somewhat larger Capella series.

1970-2000s :

Mazda refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream power plant. Produced the lightweight RX-7 in 1978 followed by the modern RX-8. This switch in focus also resulted in the development of another lightweight sports car, the piston-powered Mazda Roadster (perhaps better known by its worldwide names as the MX-5 or Miata). Mazda Roadster introduced in 1989 worldwide acclaims,to be the focal of reviving the concept of the small sports car.

Mazda introduced the first Miller cycle engine for automotive use in the Millenia luxury sedan of 1995. The Millenia were discontinued in 2002, the company has recently introduced a much smaller Miller-cycle four-cylinder engine for use in its Demio starting in 2008. As with its leadership in Wankel technology, Mazda remains the only automaker to have used a Miller-cycle engine in the automotive realm.

SkyActiv Technology

The SkyActiv technology with umbrella name for a range of technologies used in certain new Mazda vehicles, These vehicles include the Mazda2/Demio, Mazda6/Atenza, CX-5 and 2014 Mazda 3, These technologies contained a high compression ratio gasoline engines (13.0 to 1), reduced compression diesel engines (14.0 to 1) with new 2-stage turbocharger design, highly efficient automatic transmissions, lighter weight manual transmissions, lightweight body designs and electric power steering. It is also possible to combine hybrid drivetrain greater fuel economy.

International competition

Mazda's competition appeared on October 20, 1968 when two Mazda Cosmo Sport 110S coupes, The first racing victory by a Wankel-engined car in the United States was since 1973, when Pat Bedard won an IMSA RS race at Lime Rock Park in a Mazda RX-2. In September 2, 1990 the Mazda RX-2 and Mazda RX-3, the Mazda RX-7 has won IMSA races award in its class compare to any other model of automobile, including its hundredth victory.

Special Series

The Cooper Tires Atlantic Championship motorized by Mazda is a North American open wheel racing series, the Atlantic Championship has been run exclusively with Swift 016.a chassis powered by Mazda-Cosworth MZR 2300 cc (2.3L) DOHC inline-4 engines producing 300 bhp (224 kW). The cars are capable of speeds in excess of 175 mph (282 km/h).

Logo and Brand

Mazda logo went through many changes since 1936 until 1997 A redesigned winged "M" to symbolize Mazda with stretched wings.

Mazda's Brand Essence is “Celebrate Driving”. “Celebrate Driving” delivered by Mazda is not just about driving performance. Choosing a Mazda prizes the owner with confidence and pride. Driving a Mazda leading up to urge to take on new challenges. Not just our products but every encounter with Mazda evokes the emotion of motion and makes customers' hearts beat with excitement. All of these are contained in our brand essence of “Celebrate Driving”.