Ariel Motor Company Limited

Ariel Motor Company Limited

Ariel Motor Company Ltd.


Simon Saunders

Crewkerne, Somerset, United Kingdom


Ariel Motor Company Ltd is a low-volume performance motor vehicle manufacturing company in Crewkerne, in Somerset, England. Founded by Simon Saunders in 1991 as Solocrest Ltd., the name was changed in 1999 to Ariel Motor Company Ltd. The original Ariel Motors remains as the trading company of the Ariel Owners Motorcycle Club (AOMCC) Ariel Motorcycles firm. Ariel Motor Company is one of the UK's smallest automotive companies, with just 19 employees, producing up to 100 cars per year. The company manufactures the Ariel Atom, an extremely light, high performance car, powered by a Honda Civic Type-R engine and gearbox. The Atom is the world's first road-going exoskeletal car; it has no bodywork or roof, and is built entirely around the tube chassis, making it weigh less than 500 kg (1,102 lb). This means that the latest model, the Ariel Atom 3.5R supercharged model has a power-to-weight ratio of around 700 bhp (520 kW) per tonne.

In June 2014, the company announced the new Ariel Ace motorcycle. Powered by a Honda 1237cc V4 engine and gearbox, the bike will be produced from 2015 in similar volume levels to the existing car-based products. In January 2015, Ariel introduced the Nomad, a road-legal buggy designed along the same principles as the Atom, at the Autosport International Show. The Nomad utilises a 2.4 litre Honda engine producing 235bhp. In July 2018, at the Goodwood Festival of Speed Ariel announced and started taking reservations for their new Ariel Atom 4. The new car is completely revised from the previous Ariel Atom, with all but a few parts having been changed. The new car is powered again by the engine used in the Honda Civic Type R, but as that is now turbo charged, so is the Atom 4 as standard. The new car also features a thicker frame, separate seats and a revised intake. The new car has been reviewed by Autocar at the start of October 2018, but no customer cars have been delivered as of that date.



Ariel Ace:

The Ariel Ace is a 2014 sports motorcycle that is manufactured by the British Ariel Motor Company in Crewkerne, Somerset, England. It uses the 1,200 cc (73 cu in) V4 engine from the Honda VFR1200. Ariel has a "long-standing relationship with Honda", who were sufficiently impressed with Ariel's Atom sports car to allow them to use their VFR engine in the Ace. The V4 engine is suspended from "a huge, bridge-like aluminium frame" that resembles a trellis frame in appearance. Trellis frames are usually fabricated from welded tubes, such as on the Ducati Monster, as well as for the chassis of the Atom. The Ace's frame, however, is not made from welded steel tube; rather the frame sides are machined from a solid aluminium billet.


Ariel Atom:

The Ariel Atom is a road legal high performance sports car made by the Ariel Motor Company based in Crewkerne, Somerset, England, and under licence in North America by TMI Autotech, Inc. at Virginia International Raceway in Alton, Virginia. There have been eight Ariel Atom generations to date: Ariel Atom, Ariel Atom 2, Ariel Atom 3 (including the Ariel Atom 3 Mugen Limited Edition and Honda Racing Edition – of which only one was made) Ariel Atom 3.5, Ariel Atom 3S, Ariel Spec:Race Atom, Ariel Atom 500 V8 Limited Edition (only 25 to be made), and the Ariel Atom 4.


Ariel Red Hunter:

The Ariel Red Hunter was the name used for a range of Ariel single-cylinder motorcycles. They were designed by the firm's chief designer Val Page in 1932 around an overhead-valve single-cylinder engine he developed six years earlier. Originally a "sports" version of the Ariel 500, 250 and 350cc versions were developed and became popular with grass track and trials riders. All Red Hunters had a distinctive dark red petrol and oil tanks which were painted in the former Bournbrook cinema opposite the main Ariel factory in Dawlish road. The engines were all run for two
hours on a test bench to maintain Ariel's record of reliability and quality control. The Red Hunter was a success and formed the backbone of the company, and made Ariel able to purchase Triumph. On the 500cc, acceleration from 0 to 60 mph could be achieved in 10.9 seconds, while stopping from 25 mph could be made under 24 feet.


Ariel Motor:



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