W Motors, UAE

W Motors, UAE

W Motors


Ralph R. Debbas

Dubai, UAE


W Motors is a Dubai-based car company, established originally in Beirut, Lebanon, in 2012 by Ralph R. Debbas. W Motors was the first Lebanese manufacturer of sports cars and is the first Middle-East-based manufacturer of luxury sports cars, or supercars. W Motors was born out of the desire to harmonize form and function. The drive to tame the roaring beast within, to draw from its roughness something truly refined. We may spend countless hours toiling away in design, engineering and production, but we do not just produce luxury sports cars. What we produce is a paint stroke, an inimitable masterpiece that takes on the life we so feverishly breathe into each completely different from the next. Because we trust that the future belongs to those who believe in the beauty of their dreams, we have decided to realize our dream and remind the world of what luxury truly
is W Motors SAL is the first developer of high-performance luxury sports cars in the Middle East, catering to Ultra High Net Worth individuals.

Based in Dubai since 2012, the company’s vision is to become a fully-integrated high-performance luxury sports cars producer with activities ranging from car design and research to development and manufacturing. Led by a highly experienced management team with deep experience in car design, development, as well as sales and marketing, W Motors has produced one of the most luxurious, exclusive and technologically advanced vehicles on the market.



Development of the W Motors brand took seven years. European auto manufacturers Carrozzeria Viotti, Magna Steyr, RUF Automobile and StudioTorino were involved in W Motors's development. Initial investment topped US$13 million, some of which came from FFA Private Bank of Lebanon, who became a stakeholder in the company. W Motors founder Ralph Debbas has a master's degree in automotive design. W Motors launched its first prototype model, the Lykan HyperSport, at the Qatar International Motor Show in January 2013. Shortly thereafter, the company moved its headquarters to Dubai, in the United Arab Emirates (UAE). Also in 2013, Universal Studios ordered twelve Lykan HyperSport stunt cars to appear in the film Furious 7, one of which is available for public viewing at Car Vault in Dubai. It is the most expensive car ever featured in the Fast and the Furious films, though the vehicles seen on screen do not have the carbon fiber chassis, diamond accents or other super-luxury touches that production models of the Lykan HyperSport do. The Lykan HyperSport's first pre-production model debuted at the Dubai International Motor Show on 5 October 2013.

W Motors has a three-person automotive design team as of 2012, all graduates of the transportation design degree program at Coventry University. It operates several facilities in Europe, with its main production facility in Torino, Italy, and has collaborated with international partners and suppliers from the automotive industry, including Magna Steyr, StudioTorino, Ruf Automobile, Novasis Ingegneria, ID4Motion, and the University of Tokyo in the technical field, and Franck Muller Watches and Quintessentially Lifestyle Concierge Services in the luxury field. The company's second model, the Fenyr SuperSport, debuted in November 2015. Two SUV models, which will be built in the UAE and have a price range of US$200–300K, were set to debut in April 2016, at the Beijing International Automotive Exhibition. A sedan, whose model name has not yet been announced, was scheduled to debut in 2015 or 2016 it will have a US$200,000 retail price. W Motors planned to relocate its factories and manufacturing facilities to the port city of Jebel Ali in the UAE sometime in 2016. The plant was expected to make over 200 cars per year by 2017, when production of the sedan and SUV lines will have begun. It would have been the first automotive manufacturing facility in the region with on-site R&D, including a test track. W Motors confirmed in September 2017 that the facility would instead be built by 2020.



Lykan HyperSport:

The Lykan HyperSport is powered by a flat 6-cylinder 3.7-litre (3746 cc) twin-turbo mid-rear engine, developing 780 hp (582 kW; 791 PS) and 960 N⋅m (708 lb⋅ft) of torque, claiming 0 to 100 km/h in 2.8 seconds with a maximum speed of 404 km/h (251 mph). It features a holographic display with interactive motion and tactile interaction. LED headlights are made up of a titanium blade encrusted with diamonds and the taillights with sapphires. A 24-hour concierge service is also available from Quintessentially.


Lykan Roadster:

W Motors released an image of the front of a vehicle similar to the current Lykan through their Instagram page, with the caption, "Can you tell what is different about this Lykan?" and, later, another from the rear, captioned, "From this angle can you tell what's the difference? Only a few of you got it right on the last post. " Many fans saw this as possible hint that the project will go ahead. The vehicle appeared to have more carbon fibre body parts; however.



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