Perodua, Malaysia

Perodua, Malaysia

Perodua

 

Established
1993
Predecessor
Datuk Aminar Rashid Salleh

Headquarters
Serendah, Selangor, Malaysia

 

Perodua is Malaysia's largest car manufacturer, closely followed by Proton. It was established in 1992 and launched its first car, the Perodua Kancil, in August 1994. 'M2' refers to the codename which was used when the project to establish Perodua was still top secret. Initially Perodua mainly produced minicars and superminis, and did not have models in the same market segments as Proton. In recent years, however, its targeted market segments have started to overlap with Proton's especially in the supercompact segment, where the Perodua Myvi has fought off the Proton Savvy and is now competing with the Proton Iriz. Perodua does not design or engineer its main components, such as engines and transmissions, in house. The cars have historically used Daihatsu component designs.

Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. In 2004 Perodua started assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia. Perodua sold

more than 207,100 vehicles in 2016, which was its highest-ever yearly sales record, and achieved a highest-ever market share of 35.7%. The company is planning to set up a second car manufacturing plant with a planned $770 million investment in the coming years.

 

Models:

Perodua Myvi:

The Perodua Myvi is a B-segment car produced by Malaysian manufacturer Perodua since 2005. Based on the Daihatsu Boon (also branded as the Daihatsu Sirion, Toyota Passo and Subaru Justy), the Myvi is the result of Perodua's collaboration with both Toyota and Daihatsu. However the third generation of Myvi was shown to be locally made in-house in Malaysia, not being based on the third generation of Daihatsu Boon. The Perodua Myvi has been the best-selling car in Malaysia for 8 consecutive years, between 2006 and 2013 respectively.

 

Perodua Axia:

The Perodua Axia is a five-door hatchback produced by Malaysian automobile manufacturer, Perodua. It was launched on 15 September 2014 as the successor to the Viva. The car takes over the title of being the most affordable car in Malaysia from the Viva. The Axia is the first model to debut from Perodua's all-new second factory in Rawang, Selangor. The Axia was developed as the successor to the Viva. Perodua chose to license the Daihatsu Ayla/Toyota Agya platform for their Viva Replacement Model (VRM).[5] The Ayla and Agya duo have been on sale in neighbouring Indonesia and Philippines since 2013, but not in Malaysia. Although the Viva replacement model will be based on the Ayla/Agya platform, Perodua has iterated that the upper body and external elements will be indigenously designed, and the car will not be just a rebadged model.

 

Perodua Bezza:

The Perodua Bezza, codenamed D63D is an A-segment sedan produced by Malaysian automobile manufacturer Perodua. It was launched on 21 July 2016 as Perodua's first sedan car, and a complement to the Axia hatchback. The Bezza is based on the Axia's platform, and is powered by the latter's 1.0-litre engine, in addition to a new 1.3-litre plant. The Bezza is Perodua's first major in-house design. Perodua lead the styling and development of the Bezza's upper body structure, with technical support from Daihatsu. The Bezza is the second model to debut from Perodua's all-new factory in Serendah, Selangor. The production of Perodua's first sedan was first hinted during the 2010 Kuala Lumpur International Motor Show (KLIMS), when Perodua debuted their concept model called Bezza. Three years
later, another concept model was presented by Perodua during the 2013 KLIMS; this time, it was called Buddyz.

 

Perodua Cars:


 

 

Share post