AMG

AMG

Mercedes-AMG GmbH Germany

 

Established
1967
Founder
Hans Werner Aufrecht and Erhard Melcher

Headquarters
Affalterbach, Germany

 

Mercedes-AMG GmbH which is commonly known as AMG is the high performance division of Mercedes-Benz. The letters "AMG" stand for Aufrecht, Melcher and Großaspach. AMG models have more aggressive looks, a higher level of performance, better handling, better stability and more extensive use of carbon fibre than their regular Mercedes-Benz counterparts. AMG models are typically the most expensive and highest-performing variant of each Mercedes-Benz class. AMG variants are usually badged with two numerals, as opposed to regular Mercedes-Benz vehicles, which have three.

AMG was founded as a racing engine forge in 1967 under the name AMG Motorenbau und Entwicklungsgesellschaft mbH. In 1993, with AMG having become a high-profile purveyor of modified Mercedes-Benz cars, Daimler-Benz AG and AMG signed a contract of cooperation which allowing AMG to leverage Daimler-Benz's extensive dealer network and leading to commonly developed vehicles. On 1 January 1999 DaimlerChrysler, as it was called between 1998 and 2007, acquired 51 percent of AMG shares, and AMG was renamed to Mercedes-AMG GmbH.

AMG started off by designing and testing racing engines. AMG expanded its business into building custom road cars based upon standard Mercedes cars. AMG initially produced a range of unofficial upgrade and accessories packages mainly for the Mercedes-Benz SL roadster (1971-1989), Mercedes-Benz S-class (1972-1980), Mercedes-Benz E-class (1976-1985), Mercedes-Benz E-class (1984-1997), Mercedes-Benz S-class (1979-1992), Mercedes-Benz SL roadster (1989-2001) and Mercedes-Benz C-class (1982-1993) models. During the early 1980s and up until 1990, AMG offered a variety of engine performance packages, alloy wheels and styling products as an entirely independent company from Daimler-Benz. In 1990, AMG signed a co-operation agreement with Daimler-Benz and AMG options and cars were then offered in Mercedes-Benz showrooms. In 1999, Daimler AG, then known as DaimlerChrysler AG, bought the controlling share of AMG and made them part of the official Mercedes-Benz line-up.

 

History

Mercedes‑AMG has overall responsibility for developing the design, aerodynamics, interior as well as the powertrain, engine, suspension, brakes and electronics — right up to granting final approval for production of the complete AMG vehicle. Mercedes‑AMG GmbH is also in charge of all marketing and sales-related activities for its products. Affalterbach. Home of driving performance. Our headquarters in the south of Germany. The image of Mercedes-AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance car segment.

The Mercedes-AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement. The performance wheels offered were 15-inch or 16-inch ATS AMG Five Spoke Road Wheels, commonly referred to as Pentas. Penta was actually a UK-based company that supplemented the high demand for the AMG wheel at the time with a replica and only a very slight styling difference, but they were not made or endorsed by AMG.

In 1986, AMG releases the AMG Hammer sedan, based on the W124 E-Class, took AMG's performance modifications for a fast midsized sedan to a new level. AMG made the world's fastest passenger sedan at the time, nicknamed the Hammer, by squeezing Mercedes 5.6-litre V8 tuned by AMG to 360 hp into a midsized sedan. The Hammer was said to be more faster than the Lamborghini Countach from 60 to 120 mph. In 1986, Mercedes introduced the 560 M117 engine, this provided yet another opportunity for customers to order the largest AMG displacement available at the time and was available for both sedans and coupes. Through the early 2000s, AMG focused principally on supercharged V8 and V6 engines, but the company officially abandoned this technology in 2006 with the introduction of the naturally aspirated 6.2 L M156 V8. In 2011, AMG released the M157 5.5L biturbo V8, which has supplanted the M156 in its full-sized cars such as the S-Class and CL-Class.

Mercedes-AMG has a considerably different philosophy than BMW M. Mercedes-AMG has created high-performance versions of many of its nameplates, including flagship sedans and SUVs. Compared to BMW M, Mercedes-AMG is "less narrow in its sporting focus, yet still combining sledgehammer performance with relaxed handling, cultured comfort, and practicality". AMG also provides engines for the Zonda and Huayra cars. On July 25, 2013, Aston Martin Lagonda Ltd and Daimler AG announced moves towards a technical partnership with Mercedes-AMG GmbH. The technical partnership will support Aston Martin’s launch of a new generation of models and newly developed bespoke V8 powertrains. All AMG engines - with the exception of the "43" M276 3.0 L V6 Bi-Turbo engine - are hand built using a "one man, one engine" philosophy at the current AMG plant in Affalterbach, Germany.

 

When DaimlerChrysler acquired a majority share of AMG in 1999, the motor racing department was divested into HWA AG. The first car was the ill-fated Mercedes-Benz CLR. Six successive lightly modified Mercedes-Benz AMG models have acted as the safety cars for the FIA Formula One World Championship. Since 2010, the Mercedes-Benz SLS AMG GT3s has been competing in GT competitions around the world, such as the FIA GT3 European Championship, Blancpain Endurance Series, Blancpain Sprint Series, VLN, 24 Hours of Nurburgring, British GT Championship, Super GT, Australian GT Championship, Bathurst 12 Hour, Dubai 24 Hour, Macau GT Cup and Pirelli World Challenge. Three AMG E Class V8 Supercars began competing with the Australian V8 Supercars Championship from 2013, with the newly formed partnership of Erebus Motorsport and Stone Brothers Racing Teams operating under a Customer Sports Program of AMG.

 

 

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